Coco de Mer
Overseeing communications activity and brand strategy for luxury lingerie brand Coco de Mer.
Creation of concepts and Behind The Scenes imagery for SS22, AW22, SS23, AW23 and SS24 collections.
Concept, content, activation and BTS imagery for 2022 ‘Icons’ campaign with Helena Christensen. Concept and copywriting for year-long partnership with British Model Charli Howard. Concept, copywriting and BTS photography for 2023 Icons campaign with Helena Christensen and Charli Howard.
Established The Reading Room, a destination for exploration and education within Coco de Mer’s digital ‘Home of Pleasure’. Copywriting for editorial pieces for The Reading Room, press and interviews.
Award submissions and content plans created, along with marketing strategy for year ahead. Implemented British Fashion Council membership to strengthen ties with UK Fashion Industry. Managed and created corporate policies, procedures and supporting documentation for successful Positive Luxury accreditation, to achieve the highest standards of sustainable business. Workshops created and delivered for employees, with sustained management of ongoing ESG commitments.
Photography for Icons collection, Muse by Coco de Mer Collections and Mainline Collections, along with boutique, private shopping and wellness product imagery.
Strategy, creation and management of all social media activity. Overall strategy in place to make Coco de Mer the most personalised lingerie brand in the digital world, and even more inclusive as a luxury lingerie brand, empowering for all.
