Coco de Mer
Communications and brand strategy for luxury lingerie brand Coco de Mer.
360 marketing strategy development and implementation for one of the UK's leading luxury lingerie and sexual wellness brands.
Campaign conception, copywriting, BTS imagery, social content and delivery for SS and AW collections ('22–'26), along with Christmas, Valentine's and Summer of Love campaigns. 'Icons' campaigns with Helena Christensen, Charli Howard and Dame Denise Lewis ('22, '23, '25) and 25th anniversary planning, events and brand activations.
Established The Reading Room, a destination for exploration and education within Coco de Mer’s digital ‘Home of Pleasure’. Copywriting for editorial pieces for The Reading Room, press and interviews.
Award submissions and content plans created, along with marketing strategy for year ahead. Implemented British Fashion Council membership to strengthen ties with UK Fashion Industry. Managed and created corporate policies, procedures and supporting documentation for successful Positive Luxury accreditation, to achieve the highest standards of sustainable business. Workshops created and delivered for employees, with sustained management of ongoing ESG commitments, undergoing reassessment for ‘27.
Photography for Icons collection, Muse by Coco de Mer Collections and Mainline Collections, along with boutique, private shopping and wellness product imagery.
Strategy, creation and management of all social media activity. Overall strategy in place to make Coco de Mer the most personalised lingerie brand in the digital world, and even more inclusive as a luxury lingerie brand, empowering for all.
